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Creating Connections
Intro
PURPOSE, ETHOS, RAISON D’ETRE
People are presented with infinite choices everyday. How can you cut through the overwhelming noise, differentiate from the competition and become a community builder, and safe haven for your audience?
When you define your purpose, you connect with people’s core motivations and values. By this, we mean; why does your business exist, beyond making a profit?
How do you contribute positively, to people’s lives, or the planet? What is your North Star? There are rules; the answer must be simple, real and relevant. We help our clients clearly and creatively articulate purpose through design and words. The process is transformative; community is where people, teams and businesses thrive.
Start at the beginning
What is your purpose, and how do you begin defining it? Here are some questions we ask, to help us understand what makes our clients tick:
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Why does your business exist beyond making a profit? What positive impact do you aspire to make in the world?
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Is what you think about your business based on assumptions? Sense-check; ask your customers and review the data.
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Do you really know who your audience is? Have their perspectives and needs changed over time?
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Logic aside, what is the emotional reason why people choose you? Does this explain their loyalty?
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How do you think your team would describe the company culture? Would they all say the same thing?
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Has your value proposition been created collaboratively, or by one person?
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Are you clear on what do you stand for? And what don’t you stand for? Indifference is not an option.
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What values guide your actions? Do they determine your priorities? Are they upheld by your team?
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Does the social proof (eg reviews, testimonials etc) validate what you say, and do?
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In an ideal future, what do you hope people will associate with your brand?
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